About the Brand

        Jincaixia Brand, built by Hunan Embroidery Research Institute, is the leading and first registered embroidery brand, whose products are renewed in China for its elegant style and unique charm to all people, regardless of their different preference.

        Jincaixia embroidery appeals to people not only for its eye-catching ornamental and artistic quality but also for the refinement culture it conveys. Its constant charm emanates from the delicate design and perfect handicraft.

        Jincaixia ceremonial robe manufacture started in 2002. The gorgeous cheongsams, attires of traditional Chinese style and accessories witness Jincaixia embroidery’s refine handicraft as well. These robes which adopt the best material and combine bold clipping with delicate stitching highlight the celebrities on various important occasions’.

        In 2007, Jincaixia embroidery entered Beijing market. Later on it spread into Shanghai and Guangzhou in a short period of four years. The beautiful embroidery drew the attention of embroidery and crafts fans.

        In 2009, Jincaixia home textile was promoted in the market, showing to the world the perfect combination of modern textile with traditional Chinese element.

        Explanation for Jincaixia

        Jincaixia emanates from the first Hunan Embroidery shop— Wucaixia Embroidery Shop, which appeared in 1898 and marked the commercialization of Hunan Embroidery. From then on, Hunan Embroidery industry boomed.

        Jincaixia embroidery integrates traditional elements with modern spirits. It conveys not only the deep Hunan embroidery culture but also the concept of inheritance, innovation, advancement and ambition.

        The Chinese character “Jin”, which means gold, expresses classic and nobleness. “Caixia”, which means colorful cloud in Chinese, symbolizes the rich colors and aestheticism. Jincaixia on the whole convey the product culture of silk charm, cultural inheritance, dab hand and clever mind.

        Explanation for the Logo

        The logo integrates traditional Chinese elements with modern design pattern and illustrates the classical, noble and profound quality of the products.

        The round-shaped logo is so steady and solid that it represents the reliable quality of the products and the enterprise’ s strong will to make innovations and develop the industry.

        The logo primarily adopts red and gold, which are the most classical Chinese colors. Red shows fervency and festival while gold represents nobleness.

        The whole design is actually the abbreviation of the head letters of the spell “Jincaixia”. The intuitionistic artistic method appears the identification of the brand and manifests the grand and gorgeous style of the products. It represents the enterprise spirits of benevolence, aestheticism, innovation and honesty.