Hunan Embroidery Research Institute, which was identified as Chinese Honored Old Brand in 2011, is an authoritative research body and leading manufacturer of Hunan Embroidery engaged in the production, research and development, and sales. The institute boasts of a large number of professional and technical personnel, among whom there are seven National Arts& Crafts Masters and seven Provincial Master of Arts and Crafts. The high-end product positioning attributes its works to the features of forward-looking, leading, innovative and high artistic value-added. Hunan Embroidery Research Institute owns a number of core skills such as “Fluffy- hair stitch” of which the tiger image is made of turns into the classical and representative pattern of Hunan Embroidery. Double-sided embroidery with different patterns on each side is admired as "incredible magic art" by foreign customers. The brand of the institute-- "JinCaiXia" is honored as Hunan Provincial Famous Trade Mark and wins several awards at home and abroad. Its products are widely collected by state agencies and the public. Hunan Embroidery Research Institute is also the designated manufacturer of national gifts and tourism spots.
Three representative works, “Lion”, “Drinking Tiger” and“Full Moon”, awarded with the National Gold “HundredFlowers” Cup for Arts and Crafts, and collected by the National Artsand Crafts Museum. A large two-sided screen “Hundred BirdsAre Paying homage to Phoenix/ Spring Scenery in Dongting Lake”, were to celebrate the return of Hong Kong. The embroidery waspresented as a welcome gift from Hunan Provincial government to Hong Kong Special AdministrativeRegion. Many huge embroideryproduct, such as “Chairman Mao with the 56 Ethnic”, “YueyangTower” and “Zhangjiajie”, etc, are display in the People Hall of Hunan in Beijing. Other products, as “The Fun of Dongting Lake”,” Maori Hall”and “Family Portrait of President George W Bush” werepresented as national gifts to other countries by the leaders of China.Product “Dove of peace& China Pavilion”, has won the best embroidery art award in 2010 Shanghai World Expo of "World Expo souvenirs design of global Chinese competition". It collected by the Shanghai World Expo Museum at the end. In November of 2011, Hunan embroidery invitation of "Splendid Hunan Invite You”, which invented by the institute, carried by spaceship of "Shenzhou eight" to space station for 17 days.